Christmas is an enchanting time of year when we are all filled with fond holiday memories. We all remember the sights, smells, and feelings of this special time, especially from the magical time of our youth. It comes as no surprise that these memories also include the plethora of commercials and advertisements that are ever present during the holiday season.

Sure, logo design is to some extent, a function of taste. But only to some extent, as there are also many technical factors involved in logo design. Inexperienced designers and especially amateur designers are often at a disadvantage when it comes to designing an effective logo—the face of your company. So, before we talk about taste, I’d like to start out with a few technical reasons a DIY logo is a bad idea.