This is the first post in our new series, "Five Questions With..." in which we ask partners, clients, and SW team members questions about the ways sales and marketing impacts their roles at their respective organizations. First up is Joe Hektor, Senior Marketing Manager here at Sharp Wilkinson.
Simply put, branding professionals are charged with the task of building relationships with a given audience. It’s their job to create, strengthen and communicate, largely visually, a company’s value by establishing a brand identity through various marketing efforts. Though there are many deliverables associated with branding, one of the primary focuses of branding and marketing efforts is logo design—a process by which creative experts attempt to convey messages, ideas and principles representative of the brand in the simplest possible form.
For salespeople, time management is one of the most challenging disciplines to master. Reps typically have several important tasks competing for their attention all at once. In my time with sales reps, I’ve noticed that one of the differences between good salespeople and great salespeople starts with how they use their time. Great salespeople are constantly in tune and fine-tuning their schedules: never allowing a day to end without knowing how they're going to use the next day effectively.