These days, when buyers begin the process of making a purchase, they tend to start with the same first step: a Google search. Even if they aren't sure what product or service they may be looking for, they will seek to educate themselves by going online and researching the topic. In fact, Google found that 90% of B2B prospects conduct online searches to research future business purchases. It's easy to see why having a presence in industry-related Google searches is so important for today's businesses. But how do you get your business to rank in those searches? And how can you continually improve in those rankings? The answer: SEO.
Damon Gasaway II is CEO and co-owner of La Porte, Indiana-based CNC machining shop Winn Machine. Alongside his wife Dina, Damon takes great pride in owning an ISO-9001 certified machine shop and is devoted to maintaining their high quality machining standards. The Winn Machine team is also committed to improving their community in any way they can, including involvement in training programs with local high schools.