Cayla Harter

Cayla Harter
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Recent Posts

5 Graphic Design Trends to Watch

Posted by Cayla Harter on Sep 15, 2022 8:00:00 AM

Graphic design styles are constantly changing and evolving. These styles can be influenced by everything from world events (such as a pandemic) to cultural shifts. Designers need to stay on top of these trends to make sure their designs stay relevant. From trends inspired by nostalgia to ones that break the rules, here are 5 graphic design trends to watch. 

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Topics: Design

The Importance of Social Media Marketing

Posted by Cayla Harter on Apr 6, 2022 8:00:00 AM

Did you know that around 72% of adults in the U.S. use some form of social media every single day? And as of 2021, there were over 4.2 billion social media users worldwide. With numbers like this, it’s easy to see why so many companies have started using social media as their main platform for advertising, but are they using their channels to their full potential? Let’s look at the importance of social media marketing and how to make the most out of your social media platforms. 

 

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Topics: Marketing

How to Use a Content Marketing Strategy for Business Success

Posted by Cayla Harter on Dec 29, 2021 8:00:00 AM

Every business wants to succeed and grow, but some struggle to create a strategy that will help their business do thisOne thing a business can do to help their business succeed is to develop a content marketing strategy. This marketing strategy helps build relationships with consumers and improve the overall image of the brand. Let’s take a deeper look at what goes into creating a content marketing strategy for business success.  

 

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Topics: Marketing

7 Types of Digital Advertising

Posted by Cayla Harter on Aug 26, 2021 8:00:00 AM

Did you know that by 2022 it is predicted that digital ads will be the largest advertising medium with 54% of global ad revenue? This shouldn’t come as a surprise to most people in the advertising industry who have watched the use of digital ads increase in the past decade. Digital ads have also become more diverse in recent years. While banner and pop-up ads are still common to see, we now have many more choices when it comes to digital advertising. Let’s take a look at 7 examples of digital advertising that you might see online. 

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Topics: Marketing