Sharp Wilkinson is excited to welcome Sal Malisita to the growing team. In his role, Sal will apply his expertise in web development. Here’s what he had to say:

I hope you can join me in saying we’ve all had clients that were a complete delight to work with for one reason or another. Or maybe it was several reasons.  

“Optimize” is a word that gets thrown around freely. Everything is getting optimized. You can optimize your results, optimize your health, optimize your dinner order, optimize your life. But what does any of it really mean? When I think of optimizing something, I think of improving it to get the most efficient, effective, best results. In the realm of digital marketing, this usually relies on three things.

Sharp Wilkinson recently announced the addition of their newest team member, Cayla Harter. 

Inbound marketing is far from a new concept. In fact, it is a marketing strategy that has been around since 2005 after the phrase was coined by HubSpot co-founder Brian Halligan. Inbound continues to gain new advocates and supporters every day and the reason for this continued growth is the fact that inbound marketing is all about building meaningful, sustainable relationships with prospects and customers alike.

Thanksgiving is right around the corner, so we thought it would be fun to share some of our favorite Thanksgiving memories and traditions with you, our fair readers. But if you're hoping for cherished stories of time-honored, festive customs you might be a little disappointed. Well, at least our intentions were good. You'll see what I mean. Enjoy!

Sharp Wilkinson welcomes Caitlen Ramey as the newest addition to the team as a Marketing Specialist.

Ugh. It's that time of year again. Time to pull together a marketing plan for next year. With today's competitive marketplace and innovative marketing tech, it's easy to get overwhelmed when planning for the next 12 months and beyond. If only there were an easy, practical method for laying out a marketing plan for 2021. But wait—maybe there is.

These days, when buyers begin the process of making a purchase, they tend to start with the same first step: a Google search. Even if they aren't sure what product or service they may be looking for, they will seek to educate themselves by going online and researching the topic. In fact, Google found that 90% of B2B prospects conduct online searches to research future business purchases. It's easy to see why having a presence in industry-related Google searches is so important for today's businesses. But how do you get your business to rank in those searches? And how can you continually improve in those rankings? The answer: SEO.

In the world of sales and marketing, there is no shortage of data to analyze. We understand that many would-be marketers are hesitant to look at data in the first place, because data has a way of exposing the flaws in the pretty pictures and cool copy that most marketing firms specialize in delivering. But for those vigilant marketers who want to actually measure results and optimize their efforts, the question remains: what metrics should I be tracking?