Jack Wilkinson

Jack Wilkinson
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Recent Posts

Sal Malisita Joins Sharp Wilkinson Team

Posted by Jack Wilkinson on Jul 26, 2022 8:00:00 AM

Sharp Wilkinson is excited to welcome Sal Malisita to the growing team. In his role, Sal will apply his expertise in web development. Here’s what he had to say:

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Topics: Insider

Things We Love About Clients

Posted by Jack Wilkinson on Jul 7, 2022 8:00:00 AM

I hope you can join me in saying we’ve all had clients that were a complete delight to work with for one reason or another. Or maybe it was several reasons.  

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Optimizing Your Digital Marketing Strategy

Posted by Jack Wilkinson on Nov 17, 2021 8:00:00 AM

“Optimize” is a word that gets thrown around freely. Everything is getting optimized. You can optimize your results, optimize your health, optimize your dinner order, optimize your life. But what does any of it really mean? When I think of optimizing something, I think of improving it to get the most efficient, effective, best results. In the realm of digital marketing, this usually relies on three things.

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Topics: Marketing

SW Welcomes Cayla Harter as the Newest Addition to the Team

Posted by Jack Wilkinson on Jul 21, 2021 8:00:00 AM

Sharp Wilkinson recently announced the addition of their newest team member, Cayla Harter. 

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Topics: Insider

The 3 Fundamentals of Every Inbound Marketing Strategy

Posted by Jack Wilkinson on Mar 16, 2021 8:00:00 AM

Inbound marketing is far from a new concept. In fact, it is a marketing strategy that has been around since 2005 after the phrase was coined by HubSpot co-founder Brian Halligan. Inbound continues to gain new advocates and supporters every day and the reason for this continued growth is the fact that inbound marketing is all about building meaningful, sustainable relationships with prospects and customers alike.

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Topics: Marketing

Favorite Thanksgiving Traditions of the SW Team

Posted by Jack Wilkinson on Nov 24, 2020 8:01:11 AM

Thanksgiving is right around the corner, so we thought it would be fun to share some of our favorite Thanksgiving memories and traditions with you, our fair readers. But if you're hoping for cherished stories of time-honored, festive customs you might be a little disappointed. Well, at least our intentions were good. You'll see what I mean. Enjoy!

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Topics: Insider

Caitlen Joins the Team at SW!

Posted by Jack Wilkinson on Oct 21, 2020 8:00:00 AM

Sharp Wilkinson welcomes Caitlen Ramey as the newest addition to the team as a Marketing Specialist.

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Topics: Insider

How to Build a Better Marketing Plan for 2021

Posted by Jack Wilkinson on Sep 21, 2020 8:00:00 AM

Ugh. It's that time of year again. Time to pull together a marketing plan for next year. With today's competitive marketplace and innovative marketing tech, it's easy to get overwhelmed when planning for the next 12 months and beyond. If only there were an easy, practical method for laying out a marketing plan for 2021. But wait—maybe there is.

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Topics: Marketing

What is SEO and How Can it Help Your Business?

Posted by Jack Wilkinson on Aug 18, 2020 8:00:00 AM

These days, when buyers begin the process of making a purchase, they tend to start with the same first step: a Google search. Even if they aren't sure what product or service they may be looking for, they will seek to educate themselves by going online and researching the topic. In fact, Google found that 90% of B2B prospects conduct online searches to research future business purchases. It's easy to see why having a presence in industry-related Google searches is so important for today's businesses. But how do you get your business to rank in those searches? And how can you continually improve in those rankings? The answer: SEO.

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Topics: Marketing

What Marketing Metrics Should I Be Tracking?

Posted by Jack Wilkinson on Jul 28, 2020 8:00:00 AM

In the world of sales and marketing, there is no shortage of data to analyze. We understand that many would-be marketers are hesitant to look at data in the first place, because data has a way of exposing the flaws in the pretty pictures and cool copy that most marketing firms specialize in delivering. But for those vigilant marketers who want to actually measure results and optimize their efforts, the question remains: what metrics should I be tracking?

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Topics: Marketing