Jack Wilkinson

Jack Wilkinson
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Recent Posts

Using Your Website to Generate Leads

Posted by Jack Wilkinson on Jul 8, 2020 8:00:00 AM

The world is full of websites. Some websites are clearly better than others, but how do we evaluate the quality of a website? Obviously, there are a number of characteristics that we can use to evaluate a site. The way it looks, the visual elements, the user experience, the story it tries to tell. And as I am sure most of you know first-hand, we can invest a lot of time and money into developing websites that look amazing, engage visitors, and tell our story in a meaningful way. But is your website generating quality leads for your organization? Because if it's not, it is very hard to determine the return on investment that you made in your website.

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Topics: Marketing

Four Blogging Tips of Successful Bloggers

Posted by Jack Wilkinson on Jun 10, 2020 8:00:00 AM

Do you have a blog? If not, you should seriously consider starting one. By creating and maintaining a blog for your organization, you can publish insightful articles and position yourself as an authority in your industry. Blogging can also help you boost traffic, brand awareness, credibility, conversions, and revenue. But writing quality blog posts isn't easy. And even if you do write blog posts, it can be challenging to leverage them in a way that has a tangible benefit your company.

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Topics: Marketing

Does Your Website Have These Five Things? It Should.

Posted by Jack Wilkinson on Apr 8, 2020 8:00:00 AM

In today’s marketplace, consumers research online for information that will help them make smarter buying decisions. This buying behavior trend highlights the importance of a website for today’s businesses. Every type of communication, piece of content, or advertisement that you put in the marketplace should and will drive the consumer back to your website. As such, it’s important that your website gives potential customers a clear idea of who you are, what makes you different, and why they should buy from you.

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Topics: Marketing, Design

Marketing During a Pandemic (or Other Global Crisis)

Posted by Jack Wilkinson on Apr 1, 2020 8:00:00 AM

One thing is certain: we do not live in the same world as we did a few months ago. In 2020, COVID-19 has disrupted all aspects of humanity in all the corners of the world. And as we listen to what the medical experts tell us, we must all face the fact that it's not ending any time soon. Events are cancelled. Businesses are shutting down. Employees are furloughed. But as bleak as it may seem, this is not the end of business, nor of marketing.

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Topics: Marketing

The Buyer's Journey, Explained

Posted by Jack Wilkinson on Mar 25, 2020 8:00:00 AM

Marketers who want to connect with prospective clients in a meaningful way must first take the time to understand what the prospects are going through. With this understanding, inbound marketing and sales pros alike can personalize communications with buyers. Putting marketing and sales communications in the buyer's context helps to bring value to the interaction and will move them closer to doing business with your organization. Sounds easy, right? It's a bit trickier than it sounds.

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Topics: Marketing

Five Questions With...Joe Hektor, Senior Marketing Manager

Posted by Jack Wilkinson on Feb 19, 2020 8:00:00 AM

This is the first post in our new series, "Five Questions With..." in which we ask partners, clients, and SW team members questions about the ways sales and marketing impacts their roles at their respective organizations. First up is Joe Hektor, Senior Marketing Manager here at Sharp Wilkinson.

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Topics: Insider

The Critical (and Often Missing) Piece of Every Content Strategy

Posted by Jack Wilkinson on Jan 15, 2020 8:00:00 AM

You've created your personas. You've researched keywords. You created some killer pieces of content to use on your conversion paths and you designed some eye-catching calls-to-action (CTAs). You're blogging on a consistent basis and sharing your blog posts across different channels. Now, you're actually starting to see some leads roll in. Sweet success. Mission accomplished, right? Not necessarily.

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Topics: Marketing

Your Marketing Resolutions for 2020

Posted by Jack Wilkinson on Jan 7, 2020 8:00:00 AM

The first of January is a perfect time for new beginnings. The motivational aspect of starting with the blank slate of a new year draws people in and inspires them to accomplish personal goals and pursue a path of self-improvement. As marketers, we are no exception. We all have things that we could do better or be more diligent about.

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Topics: Marketing

Avoid These Three HORRIFYING Content Marketing Mistakes

Posted by Jack Wilkinson on Oct 30, 2019 8:00:00 AM

Content marketing is about leveraging value to attract, engage, and delight prospects and customers alike. With over four billion users actively using the internet globally, today's digital marketers cannot afford to ignore the effectiveness of content marketing. But committing to a content strategy isn't enough. You also must execute it correctly or you will be murdered (figuratively speaking) by competition who is just a bit more savvy and disciplined than you are. Here are three scary content marketing mistakes that just might spell your demise if you aren't careful.

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Topics: Marketing

Anyone Can Generate Leads With a Website -- Here's How.

Posted by Jack Wilkinson on Oct 16, 2019 8:00:00 AM

Lead generation is always a hot topic with our clients and prospects. And why wouldn't it be? Turning your website into a lead-generating machine is a great way to get a return on the time and money you put into developing it. But many orgs aren't sure how to do it at all, let alone do it well.

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Topics: Marketing