This is the first post in our new series, "Five Questions With..." in which we ask partners, clients, and SW team members questions about the ways sales and marketing impacts their roles at their respective organizations. First up is Joe Hektor, Senior Marketing Manager here at Sharp Wilkinson.

You've created your personas. You've researched keywords. You created some killer pieces of content to use on your conversion paths and you designed some eye-catching calls-to-action (CTAs). You're blogging on a consistent basis and sharing your blog posts across different channels. Now, you're actually starting to see some leads roll in. Sweet success. Mission accomplished, right? Not necessarily.

The first of January is a perfect time for new beginnings. The motivational aspect of starting with the blank slate of a new year draws people in and inspires them to accomplish personal goals and pursue a path of self-improvement. As marketers, we are no exception. We all have things that we could do better or be more diligent about.

Content marketing is about leveraging value to attract, engage, and delight prospects and customers alike. With over four billion users actively using the internet globally, today's digital marketers cannot afford to ignore the effectiveness of content marketing. But committing to a content strategy isn't enough. You also must execute it correctly or you will be murdered (figuratively speaking) by competition who is just a bit more savvy and disciplined than you are. Here are three scary content marketing mistakes that just might spell your demise if you aren't careful.

Lead generation is always a hot topic with our clients and prospects. And why wouldn't it be? Turning your website into a lead-generating machine is a great way to get a return on the time and money you put into developing it. But many orgs aren't sure how to do it at all, let alone do it well.

Sharp Wilkinson announced today that Christian Wirtz has joined the team as a Marketing Specialist.

Sharp Wilkinson announced today that Adam Roscoe has joined their team as a Marketing Specialist.

It's no secret. Organizations are all clamoring for better ways to promote their products and services on social media. But somewhere along the way, many lose sight of one key element: their audience. After all, the world of social media is a collection of channels through which you can send all kinds of messages. If the only messages you send are sales pitches and promotions, chances are your audience is going to dwindle. Fast.

We all have our favorite ad campaigns, but what about the ones that crashed and burned? In this post, SW team members relate their favorite stories of marketing efforts that didn't quite work out the way they were supposed to. Enjoy!

Sharp Wilkinson announced a new addition to their team today, Marketing Intern Quentin Rodriguez.