Sharp Wilkinson is excited to welcome marketing specialist, Gabriella Thomas to the team.  

It is a universal truth that no one likes feeling marketed toward. Loud, in-your-face, disruptive marketing campaigns all trying so desperately to catch your attention. One anecdote I find coming into my mind as I write: one evening I was driving home from a deli when I found myself stuck behind a mobile electronic billboard for a blinding ten-odd-minute drive. Now, despite its limitations, billboard advertising definitely has its place in modern marketing campaigns, but this experience was somewhat indicative of everything wrong with past marketing efforts. Ironically, marketing practices of the past have forced marketers of the present and future to pivot to other, better practices. We call this content marketing. What are the real benefits of content marketing?  

Every business wants to succeed and grow, but some struggle to create a strategy that will help their business do this. One thing a business can do to help their business succeed is to develop a content marketing strategy. This marketing strategy helps build relationships with consumers and improve the overall image of the brand. Let’s take a deeper look at what goes into creating a content marketing strategy for business success.  

Performing well in a local or regional market search can be very complex and demanding for many, but the results can justify the hard work and effort. In an attempt to climb to the top of the often-challenging search rankings, creating a continuous campaign by implementing a Google ratings and reviews strategy might be the missing ingredient to this secret sauce.

“Optimize” is a word that gets thrown around freely. Everything is getting optimized. You can optimize your results, optimize your health, optimize your dinner order, optimize your life. But what does any of it really mean? When I think of optimizing something, I think of improving it to get the most efficient, effective, best results. In the realm of digital marketing, this usually relies on three things.

As we move towards the holidays and a new year, we felt it was important to discuss some of the trends that will stand out in 2022. While the pandemic may have caught us by surprise, it’s had a definite impact on the way we now market and sell to buyers.  

Your company needs signage and/or branded promotional items and you’ve been charged with the design and preparation of art files for production. So…what do you need to know before getting started?  

Did you know that by 2022 it is predicted that digital ads will be the largest advertising medium with 54% of global ad revenue? This shouldn’t come as a surprise to most people in the advertising industry who have watched the use of digital ads increase in the past decade. Digital ads have also become more diverse in recent years. While banner and pop-up ads are still common to see, we now have many more choices when it comes to digital advertising. Let’s take a look at 7 examples of digital advertising that you might see online. 

When it comes to the world of advertising, there are many different routes you can take to build awareness of your brand, product, or service offering. For many of our clients, billboard advertising tends to be the first one mentioned in conversations about increasing their marketing budget. Billboard advertising has been around since the 1800s and has not slowed down since. However, as technology continues to evolve, there are other options to consider when spending those marketing dollars.

Sharp Wilkinson recently announced the addition of their newest team member, Cayla Harter.