If you are a sales and marketing professional, you probably feel like you have a pretty good grip on what "graphic design" means. But that assumption might limit a complete and accurate understanding of something that has a profound impact on millions of people everyday. You see, graphic design is all around us. It is constantly being used to inform, entertain, and even manipulate us. As a matter of fact, the average person is so immersed in graphic design that they may not even notice it -- but it's there. Every logo, website, billboard, mobile app, magazine and food wrapper carries with it the evidence of graphic design. Even the blog that you are reading this on now was created with the help of a graphic designer.

We are surrounded by graphic design. It comes in a variety of manifestations, but regardless of it's specific nature, you can be sure the goal of graphic design is to inform, entertain and engage. Each type of design is created in a specific way for its specific use. Here are a couple of types of graphic design and how they are used.