Sharp Wilkinson Blog

5 Graphic Design Conventions that Annoy Me to Death

Posted by Adam Roscoe on Oct 2, 2019 8:00:00 AM

Without a doubt, there is a proliferation of bad graphic design in the world. From the signage of a locally owned business to poorly conceived online ads, we are constantly inundated with shoddy graphic design—so much so, that many of us are confused as to the difference between good and bad graphic design. While my grievances are too long to list here, let’s talk about 5 tacky design “conventions” that annoy me to death.

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Topics: Design

NOW is the Time to Create Your Sales Plan for 2020 - Part Two

Posted by Jack Wilkinson on Sep 18, 2019 8:00:00 AM

Continued from Part one here.

Positioning
Begin here by listing out your competitors. Explain how your products compare, where theirs are stronger than yours, and vice versa. Be honest with yourself regarding your vulnerabilities. In addition, compare their pricing versus yours. If you haven't already done so, be sure to create your SWOT analysis.

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Topics: Sales

Sharp Wilkinson adds Christian Wirtz to the Growing Team

Posted by Jack Wilkinson on Sep 5, 2019 8:00:00 AM

Sharp Wilkinson announced today that Christian Wirtz has joined the team as a Marketing Specialist.

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Topics: Insider

NOW is the Time to Create Your Sales Plan for 2020 - Part One

Posted by Chris Sharp on Aug 22, 2019 8:00:00 AM

Whether you are a CEO, sales executive or sales manager, now is the time to get moving on creating your 2020 sales plan.  A sales plan is a road map that is used to establish your sales objectives and develop the strategies necessary to achieve them. Your plan should establish a strategy for revenue growth and other critical KPI's. Sales plans consist of goals, identifying key customer attributes, and listing necessary strategies, tools and metrics.  You should NOT create a sales plan without collaborating with your marketing team first.  By working together, you will quickly become much closer to achieving your 2020 sales goals and objectives.

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Topics: Sales

SW Welcomes Adam Roscoe to the Team

Posted by Jack Wilkinson on Aug 14, 2019 8:00:00 AM

Sharp Wilkinson announced today that Adam Roscoe has joined their team as a Marketing Specialist.

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Topics: Insider

My Summer Internship at Sharp Wilkinson

Posted by Quentin Rodriguez on Jul 31, 2019 8:00:00 AM

When I was asked during my senior year of high school if I was interested in a marketing internship at Sharp Wilkinson, I was hesitant. This was going to be my first opportunity at real job experience and I didn't know what to expect. I was nervous to meet with Jack and Chris (the managing partners at SW) for the first time because I wasn’t sure what to expect or what they would expect from me. When I started working for Sharp Wilkinson at the start of summer, I realized there was nothing to be nervous about because the SW team were all willing to help me learn from this experience.

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Topics: Insider

How to Up Your Social Media Game

Posted by Jack Wilkinson on Jul 10, 2019 8:00:00 AM

 

It's no secret. Organizations are all clamoring for better ways to promote their products and services on social media. But somewhere along the way, many lose sight of one key element: their audience. After all, the world of social media is a collection of channels through which you can send all kinds of messages. If the only messages you send are sales pitches and promotions, chances are your audience is going to dwindle. Fast.

Here are four ways to up your social media game and keep your followers tuned in.

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Topics: Marketing

The Greatest Marketing Fails of All-Time

Posted by Jack Wilkinson on Jul 3, 2019 8:00:00 AM

We all have our favorite ad campaigns, but what about the ones that crashed and burned? In this post, SW team members relate their favorite stories of marketing efforts that didn't quite work out the way they were supposed to. Enjoy!

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Topics: Insider

Sharp Wilkinson Continues to Add to Their Team

Posted by Jack Wilkinson on Jun 26, 2019 8:00:00 AM

Sharp Wilkinson announced a new addition to their team today, Marketing Intern Quentin Rodriguez.

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Topics: Insider

Three Questions to Start Building Your Buyer Personas

Posted by Jack Wilkinson on Jun 12, 2019 8:00:00 AM

Buyer personas are critical to successful marketing. Be that as it may, they are also an often-overlooked part of a marketing and sales strategy. Why is that? I think it's because most marketers would rather use their gut instinct than take the time to collect data. Collecting data to build good personas can be tedious, and for the experienced marketing and sales professional, the time it takes to do this data collection just isn't worth it. The questioning of clients and prospects in this manner also seems needlessly obtrusive. In the mind of a marketing or sales pro, they know their targets, they know their behaviors -- so they think it's a waste of time to ask questions they already know the answers to.

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Topics: Marketing

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