5 Graphic Design Trends to Watch

Posted by Cayla Harter on Sep 15, 2022 8:00:00 AM

Graphic design styles are constantly changing and evolving. These styles can be influenced by everything from world events (such as a pandemic) to cultural shifts. Designers need to stay on top of these trends to make sure their designs stay relevant. From trends inspired by nostalgia to ones that break the rules, here are 5 graphic design trends to watch. 

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Topics: Design

Why Creative Writing for Marketing Matters Today

Posted by Erin Hinchman on Aug 24, 2022 8:00:00 AM

Like most naïve undergrads, I pictured myself becoming a famous comic or novel writer with my English degree. Yet, never once did I or a teacher consider creative writing for marketing! No, I needed to inspire others and claim “Hey, what I wrote matters!”  

Despite not being the next Stan Lee or Bronte, I do believe my work makes a difference for businesses needing creative content to rebuild profits in the post-pandemic world. So, whether you’re a CEO or hopeful writer like myself, consider creative writing for marketing to develop your career.   

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Topics: Marketing

Social Media: The #1 Most Overlooked Inbound Marketing Strategy

Posted by Gabriella Thomas on Aug 12, 2022 8:00:00 AM

Social media connects millions worldwide, allowing people to pursue their interests anytime, anywhere, which means that it shouldn't be ignored. It's an important part of inbound marketing that often gets overlooked by businesses in a variety of industries. When users interact with social media, they often view random content that they aren’t even interested in, which means your business isn’t reaching the right customers. By utilizing social media in your inbound marketing strategy, you can deliver the right content to the right person at the right time. 

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Topics: Marketing

Sal Malisita Joins Sharp Wilkinson Team

Posted by Jack Wilkinson on Jul 26, 2022 8:00:00 AM

Sharp Wilkinson is excited to welcome Sal Malisita to the growing team. In his role, Sal will apply his expertise in web development. Here’s what he had to say:

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Topics: Insider

Sharp Wilkinson Welcomes Erin Hinchman as Newest Team Member

Posted by Chris Sharp on Jul 19, 2022 8:00:00 AM

This summer, Sharp Wilkinson is excited to welcome their newest marketing specialist, Erin Hinchman. 

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Topics: Insider

Things We Love About Clients

Posted by Jack Wilkinson on Jul 7, 2022 8:00:00 AM

I hope you can join me in saying we’ve all had clients that were a complete delight to work with for one reason or another. Or maybe it was several reasons.  

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Sharp Wilkinson Welcomes Summer '22 Interns

Posted by Chris Sharp on Jun 20, 2022 8:00:00 AM

Sharp Wilkinson is excited to share that our team has expanded for the summer with the addition of three talented college students from across Indiana. Blair Wargo, Indiana University, Adam Gasaway, Marian University, and Raeanne Ramey, Ball State University, will be working alongside our team in producing content, managing social media, and learning best practices for marketing strategy this summer. Get to know more about each individual below.

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Topics: Insider

Are QR Codes Dead? Absolutely Not, Here's Why

Posted by Caitlen Ramey on Jun 10, 2022 8:00:00 AM

Believed by many to be a fairly new technology, QR (short for “quick response”) codes have been around since the 1990s. QR codes were developed in Japan in 1994 for the automotive industry to track vehicles during the manufacturing and distribution process. Flash forward to the 2020s and QR codes are everywhere, thanks to a pandemic response that made contactless communication essential.

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Topics: Marketing

Writers, Please Don’t Forget the Art of Storytelling

Posted by Christian Wirtz on May 17, 2022 8:00:00 AM

Something that routinely distresses me as a copywriter and editor is the notion that people don’t read anymore. Since my first creative writing class in high school (a time further behind me than I sometimes realize), I’ve been aware of the challenge posed to writers in an era of instant gratification. It’s easier to consume a story in the form of watching a movie than reading a book. I'm not going to act like I never watch a movie or play a video game because the truth is I love both media as storytelling devices. In fact, it would be negligent to ignore their ability to tell stories. But when I look at the art of storytelling through the lens of a copywriter, I can’t help but think the ability, confidence, and poise needed to craft a great story are at risk of becoming a lost art.  

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Topics: Marketing

Creating Brand Awareness for Your Organization

Posted by Gabriella Thomas on Apr 29, 2022 8:00:00 AM

Brand awareness is critical for your organization, and one of the most important parts of your business growth is creating it. As your brand develops, it is essential for your target audience to associate the products and services with your brand. If you don’t develop brand awareness, then fewer customers will be able to identify your product or service. To avoid this, give your brand the best chance possible by focusing on improving the awareness of your brand by following the marketing tactics.  

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Topics: Marketing