Brand building plays a major role in most marketing strategies. And branding is no different than jiu-jitsu. If you want to be the best, you have beat the best. To build a brand, do what some of the most dangerous jiu-jitsu practitioners on the planet have done.

I recently returned from Boston where I attended Hubspot’s Inbound 2018 annual conference.  In attendance were 24,000 marketing and sales professionals with a wide array of knowledge and experience.  First, Boston did not disappoint with it’s tremendous seafood, culture, history and people. I was joined by my friend and partner, Jack, who also attended last year’s Inbound 2017 conference and tried to prepare me for the experience that was about to unfold. Needless to say, Inbound 2018 was killer. By far, it exceeded any and all expectations and definitely got me psyched for next year.

Well, another Inbound is in the books and the 2018 edition did not disappoint. It had everything Inbounders have come to expect from their beloved conference: great speakers, unbelievable breakout sessions, the best of Boston food trucks and happy hours with 24,000 of your closest friends.