The term “sales prospecting” gets a bad rap. This is due to the fact that many salespeople and managers drive prospecting using ineffective, outdated techniques that stopped working ten years ago. This, in turn, delivers suboptimal results and leaves the sales chain of command from top to bottom scrambling for answers.
We’ve all probably seen or participated in a bad sales presentation. Frankly, there is nothing more uncomfortable than to be on the receiving end of an awful presentation. Bad slide decks, pixelated graphics, inconsistent fonts and terrible messaging. All as we think to ourselves, "Here goes another presentation into the trash heap of presentation purgatory."
These days, you can't throw a rock without hitting someone who thinks of themselves as a "graphic designer". The proliferation of design software and stock imagery has brought a flood of people calling themselves "graphic designers" to an already crowded market. These graphic designers vary in skill, talent, and cost, but they are all out there and eager to compete for work.