The term “sales prospecting” gets a bad rap. This is due to the fact that many salespeople and managers drive prospecting using ineffective, outdated techniques that stopped working ten years ago. This, in turn, delivers suboptimal results and leaves the sales chain of command from top to bottom scrambling for answers.
We’ve all probably seen or participated in a bad sales presentation. Frankly, there is nothing more uncomfortable than to be on the receiving end of an awful presentation. Bad slide decks, pixelated graphics, inconsistent fonts and terrible messaging. All as we think to ourselves, "Here goes another presentation into the trash heap of presentation purgatory."