The term graphic design usually conjures up images of cool logos, slick icons, beautiful illustrations, and killer page layouts. These are all good examples of graphic design, but there is an often-overlooked aspect to graphic design that is of equal, if not greater, importance: typography.
The other day we here at Sharp Wilkinson were waxing reminiscent about some of our favorite ad campaigns from days gone by. This led to looking up old ads on YouTube and consequently, quite a few laughs. We thought we might cut all of you in on the fun. Here are some of our favorite ad campaigns from our childhood.
If you are a sales and marketing professional, you probably feel like you have a pretty good grip on what "graphic design" means. But that assumption might limit a complete and accurate understanding of something that has a profound impact on millions of people everyday. You see, graphic design is all around us. It is constantly being used to inform, entertain, and even manipulate us. As a matter of fact, the average person is so immersed in graphic design that they may not even notice it -- but it's there. Every logo, website, billboard, mobile app, magazine and food wrapper carries with it the evidence of graphic design. Even the blog that you are reading this on now was created with the help of a graphic designer.
Now more than ever, it is important for B2B companies to have some kind of marketing strategy. Gone are the days of fielding an outside sales team to be competitive. The most successful orgs use integrated marketing strategies to drive leads and support the efforts of reps as they work to close more business than the competition. Digital marketing is what makes this possible.