Famous Graphic Designers You Don't Know (But See Everyday)

Posted by Joe Hektor on May 29, 2019 8:00:00 AM

Graphic designers and art students can (and will) bore people to death about industry pioneers such as Paula Scher, Paul Rand, Saul Bass (my personal favorite), and others whose work the average person is unaware of. However, there are famous graphic designers whom you may not know, yet you are exposed to their work every day.

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Topics: Design

Why Prospects are GHOSTING You (and What to Do About It)

Posted by Chris Sharp on May 22, 2019 8:00:00 AM

Gaining the attention of and access to prospects has increased in difficulty over the last few years and this challenge does not seem as though it will be getting easier anytime soon.  I've had the fortunate (and sometimes unfortunate) opportunity to straddle both sides of the fence by being both the promoter and target of prospecting outreach.   Here are a couple of reasons that I and other prospects would ghost you -- how you could gain our interest.

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Topics: Sales

How to Create Conversion Paths That Work

Posted by Jack Wilkinson on May 8, 2019 8:00:00 AM

Effectively turning website visitors into leads hinges on a key device of any digital marketing strategy: conversion paths. Conversion paths enable your website visitors to take an action which will identify them as a lead for your sales team.  By creating and deploying cleverly-crafted conversion paths on every page of your website, you can dramatically increase conversions and ultimately, sales. But how do you create a conversion path that will consistently generate leads?

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Topics: Marketing

Want to Fuel Sales Growth?  Measure These Sales KPIs.

Posted by Chris Sharp on May 1, 2019 8:00:00 AM

A KPI (key performance indicator) is a metric used to provide insight into success and failure by measuring important components of your business.  The key is to select KPIs that are the most relevant to your business case and will provide insightful data so you can make informed, intelligent decisions.  KPIs should be tracked across the entire organization, and sales does not get a pass on this.  Since an organization's strength should begin with its sales team, it is imperative that the right metrics are being measured.  Now is the time to determine the KPIs that are relevant and meaningful to both your business and your sales strategies.  At a minimum, I suggest you start with the following:

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Topics: Sales