When I was asked during my senior year of high school if I was interested in a marketing internship at Sharp Wilkinson, I was hesitant. This was going to be my first opportunity at real job experience and I didn't know what to expect. I was nervous to meet with Jack and Chris (the managing partners at SW) for the first time because I wasn’t sure what to expect or what they would expect from me. When I started working for Sharp Wilkinson at the start of summer, I realized there was nothing to be nervous about because the SW team were all willing to help me learn from this experience.
It's no secret. Organizations are all clamoring for better ways to promote their products and services on social media. But somewhere along the way, many lose sight of one key element: their audience. After all, the world of social media is a collection of channels through which you can send all kinds of messages. If the only messages you send are sales pitches and promotions, chances are your audience is going to dwindle. Fast.
We all have our favorite ad campaigns, but what about the ones that crashed and burned? In this post, SW team members relate their favorite stories of marketing efforts that didn't quite work out the way they were supposed to. Enjoy!