Avoid These Three HORRIFYING Content Marketing Mistakes

Posted by Jack Wilkinson on Oct 30, 2019 8:00:00 AM

Content marketing is about leveraging value to attract, engage, and delight prospects and customers alike. With over four billion users actively using the internet globally, today's digital marketers cannot afford to ignore the effectiveness of content marketing. But committing to a content strategy isn't enough. You also must execute it correctly or you will be murdered (figuratively speaking) by competition who is just a bit more savvy and disciplined than you are. Here are three scary content marketing mistakes that just might spell your demise if you aren't careful.

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Topics: Marketing

Anyone Can Generate Leads With a Website -- Here's How.

Posted by Jack Wilkinson on Oct 16, 2019 8:00:00 AM

Lead generation is always a hot topic with our clients and prospects. And why wouldn't it be? Turning your website into a lead-generating machine is a great way to get a return on the time and money you put into developing it. But many orgs aren't sure how to do it at all, let alone do it well.

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Topics: Marketing

5 Graphic Design Conventions that Annoy Me to Death

Posted by Adam Roscoe on Oct 2, 2019 8:00:00 AM

Without a doubt, there is a proliferation of bad graphic design in the world. From the signage of a locally owned business to poorly conceived online ads, we are constantly inundated with shoddy graphic design—so much so, that many of us are confused as to the difference between good and bad graphic design. While my grievances are too long to list here, let’s talk about 5 tacky design “conventions” that annoy me to death.

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Topics: Design