Content marketing is about leveraging value to attract, engage, and delight prospects and customers alike. With over four billion users actively using the internet globally, today's digital marketers cannot afford to ignore the effectiveness of content marketing. But committing to a content strategy isn't enough. You also must execute it correctly or you will be murdered (figuratively speaking) by competition who is just a bit more savvy and disciplined than you are. Here are three scary content marketing mistakes that just might spell your demise if you aren't careful.

Lead generation is always a hot topic with our clients and prospects. And why wouldn't it be? Turning your website into a lead-generating machine is a great way to get a return on the time and money you put into developing it. But many orgs aren't sure how to do it at all, let alone do it well.

Without a doubt, there is a proliferation of bad graphic design in the world. From the signage of a locally owned business to poorly conceived online ads, we are constantly inundated with shoddy graphic design—so much so, that many of us are confused as to the difference between good and bad graphic design. While my grievances are too long to list here, let’s talk about 5 tacky design “conventions” that annoy me to death.