How to Work With a Graphic Designer to Get the Best Results

Posted by Joe Hektor on Jan 29, 2020 8:00:00 AM

If you're reading this, you already realize the importance of using a professional graphic designer to convey your image or message. Now the question is how do you communicate your ideas and information to a graphic designer to get the best results?

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Topics: Design

The Critical (and Often Missing) Piece of Every Content Strategy

Posted by Jack Wilkinson on Jan 15, 2020 8:00:00 AM

You've created your personas. You've researched keywords. You created some killer pieces of content to use on your conversion paths and you designed some eye-catching calls-to-action (CTAs). You're blogging on a consistent basis and sharing your blog posts across different channels. Now, you're actually starting to see some leads roll in. Sweet success. Mission accomplished, right? Not necessarily.

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Topics: Marketing

Your Marketing Resolutions for 2020

Posted by Jack Wilkinson on Jan 7, 2020 8:00:00 AM

The first of January is a perfect time for new beginnings. The motivational aspect of starting with the blank slate of a new year draws people in and inspires them to accomplish personal goals and pursue a path of self-improvement. As marketers, we are no exception. We all have things that we could do better or be more diligent about.

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Topics: Marketing