Four Marketing Actions You Can Take During This Downtime

Posted by Joe Hektor on Apr 15, 2020 8:00:00 AM

These are unprecedented times, and there is enough panic, worry, and uncertainty to go around. Business has slowed or, in some cases, ground to a halt. Don’t get me wrong, there is good reason to worry, but you can either spend this time watching sporting games from the early 2000s, overeating, and bird-watching, or you can use this time wisely to do some marketing housecleaning.

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Topics: Marketing

Does Your Website Have These Five Things? It Should.

Posted by Jack Wilkinson on Apr 8, 2020 8:00:00 AM

In today’s marketplace, consumers research online for information that will help them make smarter buying decisions. This buying behavior trend highlights the importance of a website for today’s businesses. Every type of communication, piece of content, or advertisement that you put in the marketplace should and will drive the consumer back to your website. As such, it’s important that your website gives potential customers a clear idea of who you are, what makes you different, and why they should buy from you.

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Topics: Marketing, Design

Marketing During a Pandemic (or Other Global Crisis)

Posted by Jack Wilkinson on Apr 1, 2020 8:00:00 AM

One thing is certain: we do not live in the same world as we did a few months ago. In 2020, COVID-19 has disrupted all aspects of humanity in all the corners of the world. And as we listen to what the medical experts tell us, we must all face the fact that it's not ending any time soon. Events are cancelled. Businesses are shutting down. Employees are furloughed. But as bleak as it may seem, this is not the end of business, nor of marketing.

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Topics: Marketing