For sales professionals that are used to seeing more immediate dividends on their work, most have been affected in one way or another by this crisis. As sales professionals, it’s becoming very apparent that the limitations of virtual selling come from the inability of our virtual environment to replicate the real world. We're experts at reading body language: using certain subtle cues like a flinch or a fidget to our advantage and the dynamics of the room as data points which make us more effective at making connections and closing deals. In fact, the best sales professionals are so effective at reading people that they sometimes aren’t even aware of how much data they are picking up.
In the modern age of internet searches, ecommerce, and inbound marketing, we exist in a time in which all three roads have gloriously met at one intersection and seem to be bound for the foreseeable future. The vehicle through which businesses (especially small businesses) need to get and stay on this road to the future is a rather obvious one: a killer website. But when it comes to designing a new website (or renovating an old one) knowing what to do is just as important as knowing what not to do. Here are five common mistakes we see small businesses make on their websites:
Brian Rodgers Jr. is an award-winning Commercial Photographer, Digital Artist and founder of Digital Art That Rocks LLC. Brian's commercial work has been featured on the cover of Photoshop User Magazine and published in a variety of other national and international publications including Architect Magazine.