Do you have a blog? If not, you should seriously consider starting one. By creating and maintaining a blog for your organization, you can publish insightful articles and position yourself as an authority in your industry. Blogging can also help you boost traffic, brand awareness, credibility, conversions, and revenue. But writing quality blog posts isn't easy. And even if you do write blog posts, it can be challenging to leverage them in a way that has a tangible benefit your company.
The em dash is a punctuation mark so versatile that it can easily be used in place of commas, parentheses or colons. But, why have so few people heard of it—and why is it so underutilized? The answer, I fear, lies in ignorance. So, let’s get started.