Technology has fundamentally changed the way we work and live. Recently, technology has been integral to how we do business. Business leaders in the past needed their employees in one physical place to operate. Technology now allows business owners and employees to communicate easily across time zones and from remote locations.

Ugh. It's that time of year again. Time to pull together a marketing plan for next year. With today's competitive marketplace and innovative marketing tech, it's easy to get overwhelmed when planning for the next 12 months and beyond. If only there were an easy, practical method for laying out a marketing plan for 2021. But wait—maybe there is.

A goal, without a plan, is just a wish and true success always starts with a plan. And nothing helps to achieve those goals more than a strategic sales plan. A well-defined sales strategy is your path to meaningful, sustainable growth. Get it right and watch your company’s growth trajectory go up. Go without one and risk seeing your business flame out.