2020 brought unprecedented challenges to businesses across the world. From shutdowns and budget cuts, 2020 was a year of change and learning to adapt as best as we could. As we begin this new year, 2021 is still going to be a year of adapting but in a different sense. Digital content is the main focus of B2B marketing strategy, and it is essential for success in 2021. Let's discuss other B2B marketing trends to explore in the new year.