Writers, Please Don’t Forget the Art of Storytelling

Posted by Christian Wirtz on May 17, 2022 8:00:00 AM

Something that routinely distresses me as a copywriter and editor is the notion that people don’t read anymore. Since my first creative writing class in high school (a time further behind me than I sometimes realize), I’ve been aware of the challenge posed to writers in an era of instant gratification. It’s easier to consume a story in the form of watching a movie than reading a book. I'm not going to act like I never watch a movie or play a video game because the truth is I love both media as storytelling devices. In fact, it would be negligent to ignore their ability to tell stories. But when I look at the art of storytelling through the lens of a copywriter, I can’t help but think the ability, confidence, and poise needed to craft a great story are at risk of becoming a lost art.  

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Topics: Marketing