Adam Roscoe

Adam Roscoe
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Recent Posts

More Color Doesn't Equal Better (Usually)

Posted by Adam Roscoe on Feb 28, 2022 8:00:00 AM

Let’s talk about color. I like color. I love color. BUT. But, too much color in a logo (or any design for that matter) can easily overwhelm and undermine the intended visual focus.

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Topics: Design

Sending Promo Items to Printing Services: What I Wish You Knew

Posted by Adam Roscoe on Sep 21, 2021 8:00:00 AM

Your company needs signage and/or branded promotional items and you’ve been charged with the design and preparation of art files for production. So…what do you need to know before getting started?  

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Topics: Design

5 Graphic Design Conventions I Absolutely Adore

Posted by Adam Roscoe on May 11, 2021 8:00:00 AM

Back in October 2019, I wrote a blog post entitled 5 Graphic Design ConventionsThat Annoy Me to Deaththat focused on my annoyance with “tacky” design conventions. Since then, it has been the top Google result for the admittedly narrow search term “annoy me to death.” That fact, combined with my everyday rosy disposition, has earned me the reputation of my company’s resident Andy Rooney (Google it kids). 

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Topics: Design

The Em Dash—What is it, How does it Work? (or The Em Dash—A Love Story)

Posted by Adam Roscoe on Jun 3, 2020 8:00:00 AM

The em dash is a punctuation mark so versatile that it can easily be used in place of commas, parentheses or colons. But, why have so few people heard of it—and why is it so underutilized? The answer, I fear, lies in ignorance. So, let’s get started.

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Topics: Design

It’s Pronounced JIF, Not GIF. Get Over It.

Posted by Adam Roscoe on Mar 11, 2020 8:00:00 AM

Way back in 1987, four years before the World Wide Web was born, developer Steve Wilhite and his team at CompuServe came up with everyone’s favorite filetype: the Graphics Interchange Format aka the GIF. While very few of us will argue about the awesomeness this file type, which allows us to share silly little short animations, a surprising number of us have strong—and opposing—opinions on how to pronounce the acronym of this ubiquitous file type. Is it a hard G like “graphics”, or is it a soft G like the word “giraffe”?

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Topics: Design

What Your Font Choices Say About Your Brand

Posted by Adam Roscoe on Feb 12, 2020 8:00:00 AM

Simply put, branding professionals are charged with the task of building relationships with a given audience. It’s their job to create, strengthen and communicate, largely visually, a company’s value by establishing a brand identity through various marketing efforts. Though there are many deliverables associated with branding, one of the primary focuses of branding and marketing efforts is logo design—a process by which creative experts attempt to convey messages, ideas and principles representative of the brand in the simplest possible form.

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Topics: Design

Why You Shouldn’t DIY Your Company Logo

Posted by Adam Roscoe on Dec 11, 2019 8:00:00 AM

Sure, logo design is to some extent, a function of taste. But only to some extent, as there are also many technical factors involved in logo design. Inexperienced designers and especially amateur designers are often at a disadvantage when it comes to designing an effective logo—the face of your company. So, before we talk about taste, I’d like to start out with a few technical reasons a DIY logo is a bad idea.

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Topics: Design

5 Graphic Design Conventions that Annoy Me to Death

Posted by Adam Roscoe on Oct 2, 2019 8:00:00 AM

Without a doubt, there is a proliferation of bad graphic design in the world. From the signage of a locally owned business to poorly conceived online ads, we are constantly inundated with shoddy graphic design—so much so, that many of us are confused as to the difference between good and bad graphic design. While my grievances are too long to list here, let’s talk about 5 tacky design “conventions” that annoy me to death.

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Topics: Design