Believed by many to be a fairly new technology, QR (short for “quick response”) codes have been around since the 1990s. QR codes were developed in Japan in 1994 for the automotive industry to track vehicles during the manufacturing and distribution process. Flash forward to the 2020s and QR codes are everywhere, thanks to a pandemic response that made contactless communication essential.

When it comes to the world of advertising, there are many different routes you can take to build awareness of your brand, product, or service offering. For many of our clients, billboard advertising tends to be the first one mentioned in conversations about increasing their marketing budget. Billboard advertising has been around since the 1800s and has not slowed down since. However, as technology continues to evolve, there are other options to consider when spending those marketing dollars.

2020 brought unprecedented challenges to businesses across the world. From shutdowns and budget cuts, 2020 was a year of change and learning to adapt as best as we could. As we begin this new year, 2021 is still going to be a year of adapting but in a different sense. Digital content is the main focus of B2B marketing strategy, and it is essential for success in 2021. Let's discuss other B2B marketing trends to explore in the new year.

When it comes to blogging, doing the same old thing won't make the cut. You could write the standard format of introduction, body and conclusion but that can be boring and it most likely won't leave your audience wanting to come back for more of your content. Like many types of content, switching up your format can bring more engagement and traffic – and blogs are no exception.

As a content creator, you are always looking for the best ways to communicate with your audience. With so many different choices it can be difficult to narrow down. Does your audience prefer written content, or do they enjoy consuming visuals? Are they more likely to listen to what you have to say or read it? In this week's blog we hope to help you figure it out, we will cover the difference between blogs and vlogs as well as the pros and cons of each.

Dr. Orlando Landrum is a pain physician specializing in regenerative and interventional medicine. He cares for patients across Northern Indiana through his practice, Cutting Edge Integrative Pain Centers. He also treats patients in all areas of Indiana, Illinois and Michigan via telemedicine.

From writing blogs and designing visuals to managing social media, content creators have their hands full when it comes to producing quality content. While its definition might make the job description seem like a no-brainer there actually is a lot of research, planning and strategizing that goes into being a successful content creator. In this week's blog, we're going to outline steps and tips to help you become a truly amazing content creator.

From traditional media like television, and radio, to websites and social media, deciding where to place your brand and messaging can be overwhelming. So, what is the best way to engage prospects and turn them into customers? 

When you think of the types of social media, what comes to mind? From social networks like Facebook and LinkedIn to media sharing sites like Pinterest, YouTube, and Instagram there are so many types of social media that it can be hard to choose which is best for your company and target market.