Erin Hinchman

Erin Hinchman
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Why Creative Writing for Marketing Matters Today

Posted by Erin Hinchman on Aug 24, 2022 8:00:00 AM

Like most naïve undergrads, I pictured myself becoming a famous comic or novel writer with my English degree. Yet, never once did I or a teacher consider creative writing for marketing! No, I needed to inspire others and claim “Hey, what I wrote matters!”  

Despite not being the next Stan Lee or Bronte, I do believe my work makes a difference for businesses needing creative content to rebuild profits in the post-pandemic world. So, whether you’re a CEO or hopeful writer like myself, consider creative writing for marketing to develop your career.   

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Topics: Marketing