Joe Hektor

Joe Hektor
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Recent Posts

6 Graphic Design Tips for Non-Designers

Posted by Joe Hektor on Jul 14, 2020 8:00:00 AM

Every company has information that they need to communicate to other businesses or consumers and yet may not always have access to a professional graphic designer. Whether it’s due to time or money limitations often companies turn to a non-designer to step in and be the hero who saves the day by designing an effective flyer, brochure, webpage, or any number of promotional materials. The results however are typically sub-optimal.

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Topics: Design

Five Questions With… Brian Rodgers Jr., Commercial Photographer and Digital Artist

Posted by Joe Hektor on May 5, 2020 8:00:00 AM

Brian Rodgers Jr. is an award-winning Commercial Photographer, Digital Artist and founder of Digital Art That Rocks LLC. Brian's commercial work has been featured on the cover of Photoshop User Magazine and published in a variety of other national and international publications including Architect Magazine.

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Topics: Insider

Four Marketing Actions You Can Take During This Downtime

Posted by Joe Hektor on Apr 15, 2020 8:00:00 AM

These are unprecedented times, and there is enough panic, worry, and uncertainty to go around. Business has slowed or, in some cases, ground to a halt. Don’t get me wrong, there is good reason to worry, but you can either spend this time watching sporting games from the early 2000s, overeating, and bird-watching, or you can use this time wisely to do some marketing housecleaning.

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Topics: Marketing

How to Work With a Graphic Designer to Get the Best Results

Posted by Joe Hektor on Jan 29, 2020 8:00:00 AM

If you're reading this, you already realize the importance of using a professional graphic designer to convey your image or message. Now the question is how do you communicate your ideas and information to a graphic designer to get the best results?

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Topics: Design

Commercials of Christmas Past

Posted by Joe Hektor on Dec 18, 2019 8:00:00 AM

Christmas is an enchanting time of year when we are all filled with fond holiday memories. We all remember the sights, smells, and feelings of this special time, especially from the magical time of our youth. It comes as no surprise that these memories also include the plethora of commercials and advertisements that are ever present during the holiday season.

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Topics: Insider

Famous Graphic Designers You Don't Know (But See Everyday)

Posted by Joe Hektor on May 29, 2019 8:00:00 AM

Graphic designers and art students can (and will) bore people to death about industry pioneers such as Paula Scher, Paul Rand, Saul Bass (my personal favorite), and others whose work the average person is unaware of. However, there are famous graphic designers whom you may not know, yet you are exposed to their work every day.

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Topics: Design

Typography -- Graphic Design's Secret Weapon.

Posted by Joe Hektor on Apr 24, 2019 8:00:00 AM

The term graphic design usually conjures up images of cool logos, slick icons, beautiful illustrations, and killer page layouts. These are all good examples of graphic design, but there is an often-overlooked aspect to graphic design that is of equal, if not greater, importance: typography.

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Topics: Design

What is Graphic Design, Really?

Posted by Joe Hektor on Apr 10, 2019 8:00:00 AM

If you are a sales and marketing professional, you probably feel like you have a pretty good grip on what "graphic design" means. But that assumption might limit a complete and accurate understanding of something that has a profound impact on millions of people everyday. You see, graphic design is all around us. It is constantly being used to inform, entertain, and even manipulate us. As a matter of fact, the average person is so immersed in graphic design that they may not even notice it -- but it's there. Every logo, website, billboard, mobile app, magazine and food wrapper carries with it the evidence of graphic design. Even the blog that you are reading this on now was created with the help of a graphic designer.

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Topics: Design

The Different Types of Graphic Design (And Why They Matter)

Posted by Joe Hektor on Mar 28, 2019 8:00:00 AM

We are surrounded by graphic design. It comes in a variety of manifestations, but regardless of it's specific nature, you can be sure the goal of graphic design is to inform, entertain and engage. Each type of design is created in a specific way for its specific use. Here are a couple of types of graphic design and how they are used.

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Topics: Design

What to Look For in a Graphic Designer

Posted by Joe Hektor on Feb 6, 2019 8:00:00 AM
These days, you can't throw a rock without hitting someone who thinks of themselves as a "graphic designer". The proliferation of design software and stock imagery has brought a flood of people calling themselves "graphic designers" to an already crowded market. These graphic designers vary in skill, talent, and cost, but they are all out there and eager to compete for work.
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Topics: Design