How to Use a Content Marketing Strategy for Business Success

Posted by Cayla Harter on Dec 29, 2021 8:00:00 AM
Cayla Harter
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Every business wants to succeed and grow, but some struggle to create a strategy that will help their business do thisOne thing a business can do to help their business succeed is to develop a content marketing strategy. This marketing strategy helps build relationships with consumers and improve the overall image of the brand. Let’s take a deeper look at what goes into creating a content marketing strategy for business success.  


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What is a Content Marketing Strategy? 

Forbes defines content marketing strategies as, “when brands share beneficial information with customers without directly selling to them. The objective is to produce material that is so useful that it generates customer loyalty and long-term relationships with a target audience.” 

One thing that differentiates content marketing from other forms of marketing is that content marketing focuses on the audience, not the brand. Content marketing works to build trust with the audience and provide them with helpful information about the brand.  


Steps to Developing a Content Marketing Strategy 

1. Define your goals 
  • By defining your goals first, you will be able to layout a better way to plan your content marketing strategy.
2. Research personas 
  • Knowing your target audience is an important step in developing a content marketing strategy. The strategy will not work if it does not resonate with your target audience.
 3. Audit your content 
  • Auditing your current content can help you determine what type of content your audience prefers and interacts with the most.
4. Determine what content you are going to create 
  • For this step, you must decide what kind of content you are going to create based on the information that you gathered during the content audit. Options for content include blogs, podcasts, live videos, downloadable content, and social media campaigns
  • Next in this step, you will brainstorm what information will be featured in the content.  
5. Create content 
  • Once you have defined your content it is time to create your content. This could be written, recorded, streamed, or designed. Work with your team to create this content.
6. Plan publication of your content 
  • Creating a content and social media calendar can help you organize and balance your content. You want to make sure your audience is seeing the content without overwhelming them with the same or similar content over and over.
7. Analyze the performance of your content 
  • Like any good marketing strategy, after you launch your content marketing strategy it is important to analyze the performance of your content. Look at metrics such as user behaviors, engagement with content, SEO results, and company revenue such as leads and conversion rates. 
Creating a content marketing strategy can help lead to great success for your business. This strategy not only creates better relationships with current clients and creates new relationships, but it can also help drive traffic to your website and social media pages. A content marketing strategy can also be adapted to fit the ever-changing market. If you want your business to grow and succeed, then maybe it is time to consider adding a content marketing strategy to your plan. 

To learn more about how Sharp Wilkinson can help you develop your content marketing strategy visit our website today! 


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Topics: Marketing