As content marketing becomes more and more popular, businesses must produce content of all types at a fast rate. But what good is it if your content can’t be found? Your target audience should be able to find your content, otherwise it won’t be successful, which is why content optimization is a vital component of marketing and is key to successful inbound marketing. 

How does an ancient art complete the sale? Do the basics of persuasion still matter in a world supersaturated with advertisements? Is rhetoric all just cheap talk? 

Content creation is one of the top methods marketers drive audience attention for businesses. That said, companies often undervalue the benefits of business blogging in favor of ad campaigns or promotions. In reality, business blogging allows companies to draw in more potential customers while highlighting important products and services. Together, let’s discuss the benefits of business blogging your company can expect from Sharp Wilkinson’s marketing services.

While the economy is shifting and inflation is high, many businesses are looking to cut spending. Many decide marketing is the first to go. This shouldn't be the case. Let's discuss the importance of marketing during a downturn. 

Sharp Wilkinson is excited to announce the addition of their newest Marketing Specialist, Megan Jones. 

Born and raised in South Bend, Indiana, Nick Myers spent much of his childhood in athletics— primarily gymnastics. He competed at the highest levels of the youth divisions as a 3-time junior Olympic nationalist and placed 5th, 7th, and 9th in the county in places like the Superdome in New Orleans. It was here that he gained his willingness to take risks as he developed a tolerance for high G-force maneuvers around wooden and steel bars.

So, let's answer the first question: what is revenue marketing? When we talk about revenue marketing, we're referring to a comprehensive method of marketing leveraged for lead generation. While some marketing strategies and campaigns are created to increase brand awareness or support a product launch, revenue marketing aligns its entire focus towards generating revenue through repeatable processes and links marketing plans to revenue goals. 

Graphic design styles are constantly changing and evolving. These styles can be influenced by everything from world events (such as a pandemic) to cultural shifts. Designers need to stay on top of these trends to make sure their designs stay relevant. From trends inspired by nostalgia to ones that break the rules, here are 5 graphic design trends to watch. 

Like most naïve undergrads, I pictured myself becoming a famous comic or novel writer with my English degree. Yet, never once did I or a teacher consider creative writing for marketing! No, I needed to inspire others and claim “Hey, what I wrote matters!”  

Despite not being the next Stan Lee or Bronte, I do believe my work makes a difference for businesses needing creative content to rebuild profits in the post-pandemic world. So, whether you’re a CEO or hopeful writer like myself, consider creative writing for marketing to develop your career.   

Social media connects millions worldwide, allowing people to pursue their interests anytime, anywhere, which means that it shouldn't be ignored. It's an important part of inbound marketing that often gets overlooked by businesses in a variety of industries. When users interact with social media, they often view random content that they aren’t even interested in, which means your business isn’t reaching the right customers. By utilizing social media in your inbound marketing strategy, you can deliver the right content to the right person at the right time.