A Guide to Content Optimization

Posted by Gabriella Thomas on Jan 31, 2023 8:00:00 AM

As content marketing becomes more and more popular, businesses must produce content of all types at a fast rate. But what good is it if your content can’t be found? Your target audience should be able to find your content, otherwise it won’t be successful, which is why content optimization is a vital component of marketing and is key to successful inbound marketing. 

Read More

Topics: Marketing

Aristotle & Me: Rhetoric & Marketing

Posted by Christian Wirtz on Jan 25, 2023 8:00:00 AM

How does an ancient art complete the sale? Do the basics of persuasion still matter in a world supersaturated with advertisements? Is rhetoric all just cheap talk? 

Read More

Topics: Marketing

Audience Building 101: 4 Benefits of Business Blogging

Posted by Erin Hinchman on Dec 30, 2022 8:00:00 AM

Content creation is one of the top methods marketers drive audience attention for businesses. That said, companies often undervalue the benefits of business blogging in favor of ad campaigns or promotions. In reality, business blogging allows companies to draw in more potential customers while highlighting important products and services. Together, let’s discuss the benefits of business blogging your company can expect from Sharp Wilkinson’s marketing services.

Read More

Topics: Marketing

3 Reasons to Not Quit Marketing During a Recession

Posted by Megan Jones on Dec 6, 2022 8:00:00 AM

While the economy is shifting and inflation is high, many businesses are looking to cut spending. Many decide marketing is the first to go. This shouldn't be the case. Let's discuss the importance of marketing during a downturn. 

Read More

Topics: Marketing

Megan Jones Comes Aboard as the Newest Addition to Sharp Wilkinson

Posted by Chris Sharp on Nov 2, 2022 8:00:00 AM

Sharp Wilkinson is excited to announce the addition of their newest Marketing Specialist, Megan Jones. 

Read More

Topics: Insider

Sharp Wilkinson Welcomes Multimedia Specialist Nick Myers to Team

Posted by Chris Sharp on Oct 19, 2022 8:00:00 AM

Born and raised in South Bend, Indiana, Nick Myers spent much of his childhood in athletics— primarily gymnastics. He competed at the highest levels of the youth divisions as a 3-time junior Olympic nationalist and placed 5th, 7th, and 9th in the county in places like the Superdome in New Orleans. It was here that he gained his willingness to take risks as he developed a tolerance for high G-force maneuvers around wooden and steel bars.

Read More

Topics: Insider

What is Revenue Marketing and How Can You Benefit?

Posted by Chris Sharp on Oct 6, 2022 8:00:00 AM

So, let's answer the first question: what is revenue marketing? When we talk about revenue marketing, we're referring to a comprehensive method of marketing leveraged for lead generation. While some marketing strategies and campaigns are created to increase brand awareness or support a product launch, revenue marketing aligns its entire focus towards generating revenue through repeatable processes and links marketing plans to revenue goals. 

Read More

Topics: Marketing

5 Graphic Design Trends to Watch

Posted by Cayla Harter on Sep 15, 2022 8:00:00 AM

Graphic design styles are constantly changing and evolving. These styles can be influenced by everything from world events (such as a pandemic) to cultural shifts. Designers need to stay on top of these trends to make sure their designs stay relevant. From trends inspired by nostalgia to ones that break the rules, here are 5 graphic design trends to watch. 

Read More

Topics: Design

Why Creative Writing for Marketing Matters Today

Posted by Erin Hinchman on Aug 24, 2022 8:00:00 AM

Like most naïve undergrads, I pictured myself becoming a famous comic or novel writer with my English degree. Yet, never once did I or a teacher consider creative writing for marketing! No, I needed to inspire others and claim “Hey, what I wrote matters!”  

Despite not being the next Stan Lee or Bronte, I do believe my work makes a difference for businesses needing creative content to rebuild profits in the post-pandemic world. So, whether you’re a CEO or hopeful writer like myself, consider creative writing for marketing to develop your career.   

Read More

Topics: Marketing

Social Media: The #1 Most Overlooked Inbound Marketing Strategy

Posted by Gabriella Thomas on Aug 12, 2022 8:00:00 AM

Social media connects millions worldwide, allowing people to pursue their interests anytime, anywhere, which means that it shouldn't be ignored. It's an important part of inbound marketing that often gets overlooked by businesses in a variety of industries. When users interact with social media, they often view random content that they aren’t even interested in, which means your business isn’t reaching the right customers. By utilizing social media in your inbound marketing strategy, you can deliver the right content to the right person at the right time. 

Read More

Topics: Marketing