5 Graphic Design Trends to Watch

Posted by Cayla Harter on Sep 15, 2022 8:00:00 AM

Graphic design styles are constantly changing and evolving. These styles can be influenced by everything from world events (such as a pandemic) to cultural shifts. Designers need to stay on top of these trends to make sure their designs stay relevant. From trends inspired by nostalgia to ones that break the rules, here are 5 graphic design trends to watch. 

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Topics: Design

More Color Doesn't Equal Better (Usually)

Posted by Adam Roscoe on Feb 28, 2022 8:00:00 AM

Let’s talk about color. I like color. I love color. BUT. But, too much color in a logo (or any design for that matter) can easily overwhelm and undermine the intended visual focus.

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Topics: Design

Sending Promo Items to Printing Services: What I Wish You Knew

Posted by Adam Roscoe on Sep 21, 2021 8:00:00 AM

Your company needs signage and/or branded promotional items and you’ve been charged with the design and preparation of art files for production. So…what do you need to know before getting started?  

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Topics: Design

5 Graphic Design Conventions I Absolutely Adore

Posted by Adam Roscoe on May 11, 2021 8:00:00 AM

Back in October 2019, I wrote a blog post entitled 5 Graphic Design ConventionsThat Annoy Me to Deaththat focused on my annoyance with “tacky” design conventions. Since then, it has been the top Google result for the admittedly narrow search term “annoy me to death.” That fact, combined with my everyday rosy disposition, has earned me the reputation of my company’s resident Andy Rooney (Google it kids). 

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Topics: Design

6 Graphic Design Tips for Non-Designers

Posted by Joe Hektor on Jul 14, 2020 8:00:00 AM

Every company has information that they need to communicate to other businesses or consumers and yet may not always have access to a professional graphic designer. Whether it’s due to time or money limitations often companies turn to a non-designer to step in and be the hero who saves the day by designing an effective flyer, brochure, webpage, or any number of promotional materials. The results however are typically sub-optimal.

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Topics: Design

The Em Dash—What is it, How does it Work? (or The Em Dash—A Love Story)

Posted by Adam Roscoe on Jun 3, 2020 8:00:00 AM

The em dash is a punctuation mark so versatile that it can easily be used in place of commas, parentheses or colons. But, why have so few people heard of it—and why is it so underutilized? The answer, I fear, lies in ignorance. So, let’s get started.

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Topics: Design

Does Your Website Have These Five Things? It Should.

Posted by Jack Wilkinson on Apr 8, 2020 8:00:00 AM

In today’s marketplace, consumers research online for information that will help them make smarter buying decisions. This buying behavior trend highlights the importance of a website for today’s businesses. Every type of communication, piece of content, or advertisement that you put in the marketplace should and will drive the consumer back to your website. As such, it’s important that your website gives potential customers a clear idea of who you are, what makes you different, and why they should buy from you.

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Topics: Marketing, Design

It’s Pronounced JIF, Not GIF. Get Over It.

Posted by Adam Roscoe on Mar 11, 2020 8:00:00 AM

Way back in 1987, four years before the World Wide Web was born, developer Steve Wilhite and his team at CompuServe came up with everyone’s favorite filetype: the Graphics Interchange Format aka the GIF. While very few of us will argue about the awesomeness this file type, which allows us to share silly little short animations, a surprising number of us have strong—and opposing—opinions on how to pronounce the acronym of this ubiquitous file type. Is it a hard G like “graphics”, or is it a soft G like the word “giraffe”?

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Topics: Design

What Your Font Choices Say About Your Brand

Posted by Adam Roscoe on Feb 12, 2020 8:00:00 AM

Simply put, branding professionals are charged with the task of building relationships with a given audience. It’s their job to create, strengthen and communicate, largely visually, a company’s value by establishing a brand identity through various marketing efforts. Though there are many deliverables associated with branding, one of the primary focuses of branding and marketing efforts is logo design—a process by which creative experts attempt to convey messages, ideas and principles representative of the brand in the simplest possible form.

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Topics: Design

How to Work With a Graphic Designer to Get the Best Results

Posted by Joe Hektor on Jan 29, 2020 8:00:00 AM

If you're reading this, you already realize the importance of using a professional graphic designer to convey your image or message. Now the question is how do you communicate your ideas and information to a graphic designer to get the best results?

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Topics: Design