As content marketing becomes more and more popular, businesses must produce content of all types at a fast rate. But what good is it if your content can’t be found? Your target audience should be able to find your content, otherwise it won’t be successful, which is why content optimization is a vital component of marketing and is key to successful inbound marketing. 

How does an ancient art complete the sale? Do the basics of persuasion still matter in a world supersaturated with advertisements? Is rhetoric all just cheap talk? 

Content creation is one of the top methods marketers drive audience attention for businesses. That said, companies often undervalue the benefits of business blogging in favor of ad campaigns or promotions. In reality, business blogging allows companies to draw in more potential customers while highlighting important products and services. Together, let’s discuss the benefits of business blogging your company can expect from Sharp Wilkinson’s marketing services.

While the economy is shifting and inflation is high, many businesses are looking to cut spending. Many decide marketing is the first to go. This shouldn't be the case. Let's discuss the importance of marketing during a downturn. 

So, let's answer the first question: what is revenue marketing? When we talk about revenue marketing, we're referring to a comprehensive method of marketing leveraged for lead generation. While some marketing strategies and campaigns are created to increase brand awareness or support a product launch, revenue marketing aligns its entire focus towards generating revenue through repeatable processes and links marketing plans to revenue goals. 

Like most naïve undergrads, I pictured myself becoming a famous comic or novel writer with my English degree. Yet, never once did I or a teacher consider creative writing for marketing! No, I needed to inspire others and claim “Hey, what I wrote matters!”  

Despite not being the next Stan Lee or Bronte, I do believe my work makes a difference for businesses needing creative content to rebuild profits in the post-pandemic world. So, whether you’re a CEO or hopeful writer like myself, consider creative writing for marketing to develop your career.   

Social media connects millions worldwide, allowing people to pursue their interests anytime, anywhere, which means that it shouldn't be ignored. It's an important part of inbound marketing that often gets overlooked by businesses in a variety of industries. When users interact with social media, they often view random content that they aren’t even interested in, which means your business isn’t reaching the right customers. By utilizing social media in your inbound marketing strategy, you can deliver the right content to the right person at the right time. 

I hope you can join me in saying we’ve all had clients that were a complete delight to work with for one reason or another. Or maybe it was several reasons.  

Believed by many to be a fairly new technology, QR (short for “quick response”) codes have been around since the 1990s. QR codes were developed in Japan in 1994 for the automotive industry to track vehicles during the manufacturing and distribution process. Flash forward to the 2020s and QR codes are everywhere, thanks to a pandemic response that made contactless communication essential.

Something that routinely distresses me as a copywriter and editor is the notion that people don’t read anymore. Since my first creative writing class in high school (a time further behind me than I sometimes realize), I’ve been aware of the challenge posed to writers in an era of instant gratification. It’s easier to consume a story in the form of watching a movie than reading a book. I'm not going to act like I never watch a movie or play a video game because the truth is I love both media as storytelling devices. In fact, it would be negligent to ignore their ability to tell stories. But when I look at the art of storytelling through the lens of a copywriter, I can’t help but think the ability, confidence, and poise needed to craft a great story are at risk of becoming a lost art.