Like most naïve undergrads, I pictured myself becoming a famous comic or novel writer with my English degree. Yet, never once did I or a teacher consider creative writing for marketing! No, I needed to inspire others and claim “Hey, what I wrote matters!”  

Despite not being the next Stan Lee or Bronte, I do believe my work makes a difference for businesses needing creative content to rebuild profits in the post-pandemic world. So, whether you’re a CEO or hopeful writer like myself, consider creative writing for marketing to develop your career.   

Social media connects millions worldwide, allowing people to pursue their interests anytime, anywhere, which means that it shouldn't be ignored. It's an important part of inbound marketing that often gets overlooked by businesses in a variety of industries. When users interact with social media, they often view random content that they aren’t even interested in, which means your business isn’t reaching the right customers. By utilizing social media in your inbound marketing strategy, you can deliver the right content to the right person at the right time. 

Believed by many to be a fairly new technology, QR (short for “quick response”) codes have been around since the 1990s. QR codes were developed in Japan in 1994 for the automotive industry to track vehicles during the manufacturing and distribution process. Flash forward to the 2020s and QR codes are everywhere, thanks to a pandemic response that made contactless communication essential.

Something that routinely distresses me as a copywriter and editor is the notion that people don’t read anymore. Since my first creative writing class in high school (a time further behind me than I sometimes realize), I’ve been aware of the challenge posed to writers in an era of instant gratification. It’s easier to consume a story in the form of watching a movie than reading a book. I'm not going to act like I never watch a movie or play a video game because the truth is I love both media as storytelling devices. In fact, it would be negligent to ignore their ability to tell stories. But when I look at the art of storytelling through the lens of a copywriter, I can’t help but think the ability, confidence, and poise needed to craft a great story are at risk of becoming a lost art.  

Brand awareness is critical for your organization, and one of the most important parts of your business growth is creating it. As your brand develops, it is essential for your target audience to associate the products and services with your brand. If you don’t develop brand awareness, then fewer customers will be able to identify your product or service. To avoid this, give your brand the best chance possible by focusing on improving the awareness of your brand by following the marketing tactics.  

Did you know that around 72% of adults in the U.S. use some form of social media every single day? And as of 2021, there were over 4.2 billion social media users worldwide. With numbers like this, it’s easy to see why so many companies have started using social media as their main platform for advertising, but are they using their channels to their full potential? Let’s look at the importance of social media marketing and how to make the most out of your social media platforms. 

Did you know that email marketing is an essential part of a marketing strategy? No matter what industry you are in, emails are one of the best ways to communicate and develop long-lasting relationships with your audience. It is important to give a lot of thought to a visually appealing email design. We will go over what email marketing is and describe the multiple types of email marketing you can use to attract your audience.

It is a universal truth that no one likes feeling marketed toward. Loud, in-your-face, disruptive marketing campaigns all trying so desperately to catch your attention. One anecdote I find coming into my mind as I write: one evening I was driving home from a deli when I found myself stuck behind a mobile electronic billboard for a blinding ten-odd-minute drive. Now, despite its limitations, billboard advertising definitely has its place in modern marketing campaigns, but this experience was somewhat indicative of everything wrong with past marketing efforts. Ironically, marketing practices of the past have forced marketers of the present and future to pivot to other, better practices. We call this content marketing. What are the real benefits of content marketing?  

Every business wants to succeed and grow, but some struggle to create a strategy that will help their business do this. One thing a business can do to help their business succeed is to develop a content marketing strategy. This marketing strategy helps build relationships with consumers and improve the overall image of the brand. Let’s take a deeper look at what goes into creating a content marketing strategy for business success.  

Performing well in a local or regional market search can be very complex and demanding for many, but the results can justify the hard work and effort. In an attempt to climb to the top of the often-challenging search rankings, creating a continuous campaign by implementing a Google ratings and reviews strategy might be the missing ingredient to this secret sauce.