Dominate Online with Google Ratings and Reviews

Posted by Chris Sharp on Nov 29, 2021 8:00:00 AM

Performing well in a local or regional market search can be very complex and demanding for many, but the results can justify the hard work and effort. In an attempt to climb to the top of the often-challenging search rankings, creating a continuous campaign by implementing a Google ratings and reviews strategy might be the missing ingredient to this secret sauce.

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Topics: Marketing, Sales

Sales and Marketing Trends for 2022

Posted by Chris Sharp on Oct 26, 2021 8:00:00 AM

As we move towards the holidays and a new year, we felt it was important to discuss some of the trends that will stand out in 2022. While the pandemic may have caught us by surprise, it’s had a definite impact on the way we now market and sell to buyers.  

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Topics: Marketing, Sales

6 B2B Marketing Trends to Watch in 2021

Posted by Caitlen Ramey on Jan 20, 2021 8:00:00 AM

2020 brought unprecedented challenges to businesses across the world. From shutdowns and budget cuts, 2020 was a year of change and learning to adapt as best as we could. As we begin this new year, 2021 is still going to be a year of adapting but in a different sense. Digital content is the main focus of B2B marketing strategy, and it is essential for success in 2021. Let's discuss other B2B marketing trends to explore in the new year.

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Topics: Marketing, Sales

Building a Successful Sales Plan Strategy for 2021

Posted by Chris Sharp on Sep 9, 2020 8:00:00 AM

A goal, without a plan, is just a wish and true success always starts with a plan. And nothing helps to achieve those goals more than a strategic sales plan. A well-defined sales strategy is your path to meaningful, sustainable growth. Get it right and watch your company’s growth trajectory go up. Go without one and risk seeing your business flame out.

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Topics: Sales

How to Resonate with Buyers in a Virtual World

Posted by Chris Sharp on May 27, 2020 8:00:00 AM

For sales professionals that are used to seeing more immediate dividends on their work, most have been affected in one way or another by this crisis. As sales professionals, it’s becoming very apparent that the limitations of virtual selling come from the inability of our virtual environment to replicate the real world. We're experts at reading body language: using certain subtle cues like a flinch or a fidget to our advantage and the dynamics of the room as data points which make us more effective at making connections and closing deals. In fact, the best sales professionals are so effective at reading people that they sometimes aren’t even aware of how much data they are picking up.

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Topics: Sales

Using Social Media as a Sales Strategy

Posted by Chris Sharp on Mar 4, 2020 8:00:00 AM

For anyone that has been in sales for at least five years, you've likely recognized that the way we prospect and sell has drastically changed. The days of using the phone and email as the singular sales strategy for connecting with prospective clients is long gone. Digital media has become an important part of the buyer's journey and it is critical for salespeople to meet their prospects where they are by implementing a social selling strategy.

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Topics: Sales

Sales Time Management Strategies for 2020

Posted by Chris Sharp on Feb 5, 2020 8:00:00 AM

For salespeople, time management is one of the most challenging disciplines to master. Reps typically have several important tasks competing for their attention all at once. In my time with sales reps, I’ve noticed that one of the differences between good salespeople and great salespeople starts with how they use their time. Great salespeople are constantly in tune and fine-tuning their schedules: never allowing a day to end without knowing how they're going to use the next day effectively.

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Topics: Sales

Five Simple Sales Habits for Better Results

Posted by Chris Sharp on Nov 13, 2019 8:00:00 AM

 

As a kid growing up in Indiana, basketball was the altar at which I worshiped and one player stood out to me above all of the rest: Larry Bird. Larry was a legend to all Hoosiers and his name was synonymous with hard work. Larry was one of the most prolific scorers in the game and in his 13 years as a Celtic, he made 89% of his free throws. His ranks as the 12th best free throw average in all of NBA history. So, how did Larry do it? Habits! As a high school student and throughout his collegiate and professional career, Larry developed the habit of shooting 500 free throws each and every day, even when he was on crutches.

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Topics: Sales

NOW is the Time to Create Your Sales Plan for Next Year - Part Two

Posted by Chris Sharp on Sep 18, 2019 8:00:00 AM

Continued from Part one here.

Positioning
Begin here by listing out your competitors. Explain how your products compare, where theirs are stronger than yours, and vice versa. Be honest with yourself regarding your vulnerabilities. In addition, compare their pricing versus yours. If you haven't already done so, be sure to create your SWOT analysis.

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Topics: Sales

NOW is the Time to Create Your Sales Plan for Next Year - Part One

Posted by Chris Sharp on Aug 22, 2019 8:00:00 AM

Whether you are a CEO, sales executive or sales manager, now is the time to get moving on creating your 2020 sales plan.  A sales plan is a road map that is used to establish your sales objectives and develop the strategies necessary to achieve them. Your plan should establish a strategy for revenue growth and other critical KPI's. Sales plans consist of goals, identifying key customer attributes, and listing necessary strategies, tools and metrics.  You should NOT create a sales plan without collaborating with your marketing team first.  By working together, you will quickly become much closer to achieving your 2020 sales goals and objectives.

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Topics: Sales